It’s not numbers – it’s engagement……
One of the things that we keep hearing about from people and companies, is we need followers and we say why? Their common answer is that “the more followers we have, the more business we will do due to them seeing our tweets and posts” – well the answer is NO! This may be controversial […]
Social Selling via your real Advocates and Ambassadors…..
Are you in-housing or out-housing your branding and advocacy? One thing that is becoming apparent is the way the Brands seem to be focusing on Celebrities and the Media over Reality for promoting their brand. Is there a reason for this? Do the Brands feel that just because the Celebrities are seen with their product […]